Go Epic Health is a nutritional product holding company which owns the intellectual property and worldwide manufacturing and distribution rights to Cholesterade ®, a natural cholesterol reducing product created by the late Dr. Robert Cade, creator of Gatorade ®.

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Go Epic Health

Jim Price

Founder / CEO — James Price
Mr. Price himself is perhaps best described as a true entrepreneur with over 25 years of experience in multiple industries including the financial services industry. After attending college at Eastern Washington University, Mr. Price served 3 years in the U.S. Army. Upon his honorable discharge he moved to Maryland and began his career as a successful stockbroker. Over a 10-year span as a broker and office Principal, he worked at JW Gant, Cohig and Associates, AG Edwards and Sons and Global Financial. Licenses held; series 7, 63, 24 life and health.

Over his extensive management career, Mr. Price has either formed, been President, CEO and/or interim CEO’s of several public and private companies including: JP Anderson, Greenzone Ventures, Papa Bello Enterprises, Benacquista Galleries, Columbia Financial Group, UC Hub, Leone Asset Management, Global Brands International, Global Mobile Technologies, Trunk Health and others.

Mr. Price founded the Children of God Orphanage to assist with the crisis in Sierra Leone and has formerly sat on the board of directors for the YMCA, was the Chairman of the I AM Foundation and currently is the Chairman and co-founder of the Leone Asset Foundation and is the Founder and Chairman of The Children of God Orphanage.

Woody Junot

President – Woody Junot
Woody Junot is a proven Successful Financial/Managerial executive whom through his 30-year plus career has extensive experience as a business owner, financial planner, and real estate and mortgage broker. Mr. Junot possesses a strong entrepreneurial spirit applying it to everything he does. He brings to Go Epic Health many years of experience and a successful track record as a businessman and entrepreneur.

Mr. Junot owned and operated an investment relations firm, Emerald Resource Group Inc. for 10 years and concurrently, he incorporated, built and sold, several entities including two real estate companies, a business brokerage company and a commercial lending company. Mr. Junot attended The Academy of Advanced Traffic and Transportation in Philadelphia Pa, in his early years, and attended several management/consulting institutions to gain his extensive leadership skills and abilities. During Mr. Junot’s career he has possessed many industry specific licenses, mortgage brokerage, real estate, series 7 and series 63 investment licenses.

Eric Mader

Secretary — Eric Mader
Eric Mader is a Seasoned Corporate Executive/General Counsel with solid and progressive experience in new business development, Expertise in start-ups, fund raising, corporate creation, consumer packaged goods and services, business-to-business markets and International markets management. Mr. Mader has an established track record of positioning companies, brands, products and people for accelerated growth. He has extensive sales and marketing background across multiple industries. His areas of expertise include being highly skilled in collaborating with all members of the organization to achieve business and financial objectives. He is accomplished at developing long-term relationships with clients, generating loyalty above and beyond the sales relationship. Mr. Mader is adept in streamlining financial processes, enhancing productivity levels and introducing process improvements.

Mr. Mader is highly regarded as a forward thinking and dynamic executive with 15+ years of cross-functional experience leading teams in progressively challenging roles across diverse environments and industries from entrepreneurial start-ups to large, corporations to privately owned businesses.

Don Tolman

Chief Formulator — Don Tolman
Don Tolman is the Chief Formulator at Go Epic Health. Don is known worldwide as the “Wholefood Medicine Man” and has over 40 years in the public arena involved with doctors, medical groups, scientific researchers and in working with literally thousands of people to understand the power of self-care and self-education – taking care of one’s self.

As an 8-year old boy, Don heard a story that set his heart and mind racing. The story was about an ancient sacred meal called “Pulse”.

For a period of time he thought he wanted to become a neurosurgeon but something kept him off that path. Eventually, he embarked on a 17-year quest as a young adult into 33 different countries in search of Pulse. That crazy little meal was one thing, but it was the information I found in search of it that truly changed his life.

During his quest, he was granted special dispensation to meet the curators of certain museums, he experienced life amongst many different indigenous cultures and he was able to review ancient collections that were under ‘lock and key’.

Above all, what Don discovered was the most priceless, observational wisdom from our ancestors about nature and its relationship to the human body and about health. He has carried this knowledge with himself for over 40 years and it’s what set him off on a mission for the rest of his life to share it publicly with anybody who was prepared to listen.

Don has founded and been the President of 3 public companies, is the Nutritional Advisor to Titleist and travels the world speaking and helping people cure and prevent disease with nutrition and self-care.

Dr. Richard Goldfarb

Medical Director — Dr. Richard Goldfarb
Earned his B.S. degree George Washington University and earned his Medical degree from the Chicago Medical School. Dr. Goldfarb completed his residency at Cooper Hospital/University Medical Center and at Akron General Medical Center. He was Chief Resident at Northeastern Ohio Universities College of Medicine and has numerous business and professional accomplishments including receiving “The Best Surgical Body Shaping” Award at The Aesthetic Show-July 9, 2015.

Dr. Thomas Young

Medical Advisor — Dr. Thomas E. Young, M.D.
Thomas E. Young, M.D. is the Owner & Medical Director of Young Medical Spa® with two locations in the Lehigh Valley and Lansdale, PA. Dr. Young is double board-certified by the American Board of Internal Medicine, is a native of the Lehigh Valley, and has been practicing medicine in the Lehigh Valley and surrounding areas since completing his residency at the Harrisburg Hospital.Dr. Young is an experienced cosmetic injector and specializes in multiple awake tumescent procedures and techniques and began performing SmartLipo™ Laser Body Sculpting™ soon after approval by the FDA. Dr. Young has performed over 6,000 procedures to date, identifying him as the most experienced awake tumescent liposuction physician in the region.He is consistently the first physician to introduce many advanced aesthetic procedures and technologies to the region including awake tumescent laser liposuction, natural breast augmentationBrazilian butt liftCellulaze™ cellulite reduction, and stem cell procedures. Dr. Young trains other physicians across the country in awake tumescent liposuction & liposculpture procedures.Dr. Young received an International Award in the category of “Best Overall Body Make-Over (a combination of procedures)” at the inaugural THE Aesthetic Awards™ at THE Aesthetic Show™ in Las Vegas, NV. He was voted “Leading Aesthetic Physician – Botox, Laser & Cosmetic Enhancements” in the 2011, 2012, 2013, 2014 and 2015 “Who’s Who in Business” for the Lehigh Valley and was twice voted “Best Aesthetic Physician” by Lehigh Valley Magazine’s “Best of the Valley” Readers Poll. Additionally, Young Medical Spa® was voted “Best Medical Spa” in the Morning Call’s Readers’ Choice Awards in 2011, 2012, 2013, 2014 and 2015.Dr. Young is professionally affiliated with the following:

  • American Academy of Cosmetic Surgery
  • American Society of Cosmetic Physicians
  • American Medical Association
  • American Society for Laser Medicine and Surgery
  • The Aesthetic Practice Association
Dr. Aaron Shapiro

Medical Advisor — Dr. Aaron Shapiro
Dr. Shapiro is a double board certified physician in Otolaryngology and Facial Plastic and Reconstructive Surgery. He is on the teaching faculty of Thomas Jefferson University Hospital and has lectured and published on many aspects of facial plastic and reconstructive surgery.

Dr. Shapiro attended the University of Pennsylvania School of Medicine and served as a surgical intern at The Graduate Hospital. He then completed a residency in Otolaryngology at The New York Eye and Ear Infirmary. Following residency he was chosen as one of only forty physicians to complete a fellowship in Facial Plastic and Reconstructive Surgery. He completed this at the Barnes Hospital in St. Louis, MO. Dr. Shapiro then returned to Philadelphia where he has been in practice since 1993.

Dr. David Silberman

Medical Advisor — Dr. David Silberman
David A. Silberman, M.D., F.A.C.S. is a cosmetic and reconstructive surgeon certified by the American Board of Plastic Surgery. Dr. Silberman has been practicing in the Bucks County and surrounding Pennsylvania areas since 1985. He is a graduate of the University Of Pennsylvania Medical School, after obtaining his Bachelor of Science degree from Union College, graduating summa cum laude. In addition, Dr. Silberman is Board Certified in Otolaryngology by the American Board of Otolaryngology. He is an active member of the American Society of Plastic Surgery, the Robert H. Ivy Society, the Pennsylvania Medical Society, the American Medical Association and the American College of Surgeons. Dr. Silberman is on the medical staff at Doylestown Hospital and Doylestown Surgicenter.

Dr. Jeffrey Blumenthal

Medical Advisor — Dr. Jeffrey Blumenthal

Dr. Jeffrey Blumenthal attended the University of Virginia and subsequently obtained his MD degree from Hahnemann University in Philadelphia. Subsequent to that he did an internship and residency at Geisinger Medical Center and is currently board certified in internal medicine. He has been the Medical Director at the Fairless Hills Medical Center since 1981.


Hospital Affiliations


  • Residency
  • Geisinger Health System
  • Medical School, 1975
  • Drexel University College of Medicine
  • Philadelphia, PA
Dr. Fred Himmelstein

Medical Advisor — Dr. Fred Himmelstein

Dr. Fred Himmelstein is a practicing emergency physician in Chester County Pennsylvania. He has a bachelor of science degree from Dickinson College, obtained his M.D. at Penn State University School of Medicine, and completed his residency training at Reading Hospital in Pennsylvania. For most of his career, Dr. Himmelstein has maintained dual board certification in family practice and emergency medicine. He is currently practicing emergency medicine at Jennersville Regional Hospital in Pennsylvania. Dr. Himmelstein served two terms as president of the Chester County medical Society. He currently serves as medical director and consultant to several medical and wellness spas in Pennsylvania.

American Retail Alliance

Brett Phillips

President — Brett Phillips
Mr. Phillips is the President and CEO of American Retail Alliance Corp. where he provides turnkey marketing and distribution solutions to manufacturers and inventors of a wide variety of consumer products. He has 20+ years of contract manufacturing experience in the nutraceutical and pharmaceutical industry as well as the health food and nutritional supplements category. Brett has forged relationships with retail distribution customers such as Walgreens, CVS, Rite Aid, McKesson, Kerr Drug, Amway, and others. He has distributed “As Seen on TV” products as well as products profiled on ABC’s Shark Tank. Brett maintains relationships with celebrities, medical doctors and other professionals and experts who can provide product endorsements.